DO ’s and DON ’T’s , Make Your Voice Heard on

When attending a Da”wah stall (or during any other Da”wah sit-uation) you are an ambassador/ Representative of Islam. The way that you appear to the non-Muslims will leave them with a lasting impression of Islam. Therefore, your style and approach is very important in the field of Da”wah. The following Are a few pointers to enable you to make a positive impact on the hearts and minds of other people, insha Allah. (Also to the Characteristics of a Doi”I in this manual.)

DO “s

Be absolutely clear about what you are calling people to – the dai”I calls to Allah Alone and not to any group, sect or sheikh. The Call is to Allah- do”wah illallah, which is short for la ilaha illallah Muhammad-or Rasulullah. This, in turn is based on two pillars: the Qur”an and the Sunnah.

  • Show confidence in yourself and in your beliefs.

  • Smile-YOU are a Muslim, and a smile suits everybody.

  • Use sound logic and reasoning-let Allah and His Prophet speak for you wherever possible.

  • Always try to direct the discussion back to belief in Allah -Tauheed.

  • Show respect to whomever you speak to.

  • Address the person according to their level of understanding

  • Make the conversation interactive but always keep control of the direction and the topics discussed.

  • Neutralise their feelings by developing a common ground. This provides familiarity and security and allows the person to open up more.

  • Make sure you appear presentable to others by means of good manners, casual respectable attire and fresh breath.

  • You don”t have to talk about religious matters all the time Sometimes a topic of their interest can be the best starting point. (I often suggest when you invite “your neighbour” for a “cup of coffee”, the first time it is better for you not to discuss religion at all.)

  • Listen to people so you can find out their religious or intellectual background rather than speaking to them according to your own background.

  • Develop an understanding of other religions, society and mannerisms displayed by people. This is not essential and is certainly not a priority. Islam stands on its own.

  • Never assume you know it all. This leads to arrogance and downfall. It is essential to preserve integrity. If you don”t know, say so. Make an attempt to find out make sure you go back to the person with the answer to his or her question.

  • Obsrve the good manners of the public paths.

  • Constantly remember Allah and make dua” while being exposed to the prevalent temptations.

  • Be aware of what is written in any literature you hand out or refer to and make sure you expand on it.

  • Always tell the truth, use facts not conjecture. You are giving information on Islam, not on what you think Islam might be. If your arguments are not based on facts, they may be weak and exposed.

  • Dress appropriately for the weather.

  • During winter don”t stand at the stall for too long and take hot drinks regularly.

  • Whenever you are going are going to do Da”wah, make the time for Allah and offer two offer two Nafl raka “ats for guidance.

DON”T “s

    • Don’t raise your voice as some people will find this intimidating.

    • Don”t be aggressive or abusive in your discussion.

    • Don”t talk excessively, but say that which provoke people”s minds to undertake a study of Islam. Plant questions as seeds.

    • Don”t raise poise points which can only lead to doubting the veracity of Islam, but keep to major topics and clear cut facts.

    • Don”t generalise the negative aspects of non-Muslims but also mention the positive ones where appropriate.

    • Avoid talking to people about subjects which are unacceptable due their current intellectual framework, alternatively try to alter their framework first.

    • Don”t respond to provocations of both non-Muslims and ignorant Muslims easily. Try to put an end to their attempts to distract your attention and give a bad name to the Da”wah work.

    • Don”t let fellow Muslims make the stall overcrowded as this may intimidate and discourage people.

    • Don”t create an atmosphere of blame. Many people are hypersensitive to criticism and become defensive and/or

    • Avoid personal questions and sarcastic comments that could be taken the wrong way.

    • Don “t shy. Maintain eye contact where possible. This may be how you first make contact.


Plant a seed

You do not know when it will mature. If you have given authentic information based on the Qur”an and Sunnah, if another Muslim “waters” that seed with information from the same sources at a later date the seed may take hold and begin to grow. The dai”I”s job is to convey the message (la ilaha illallah Muhammad-ar Rasulullah) It is Allah Who guides people towards the Truth. your job is to give authentic information.

There is no compulsion in Islam.

    • if you are ambassador for Islam what are the strong points of Islam. What are the features that make it better than all other forms of religion. Be creative.

    • Habits are formed over a long time. Don”t expect a person to change in a few minutes. One Sri Lankan dai”I maintains it takes four and a half hours of continuous talking before a person is ready to seriously consider Islam.

    • Not all people in the West are Christian but most of them are heedless of the truth because of their materialistic, atheistic and secular thinking.

    • When ask by a non-Muslim about the Do”s and Don”ts of Islam, the dei”I should be able work to out the wisdom or reasons behind such teachings.

Make Your Voice Heard on

Issues Affecting Muslims

Contacting your MP:

    • Write to your MIP at the House of Commons, London SWIA OAA

    • Telephone your Mp on 0207 219 3000 and ask for your MP”s office.

    • Visit your MP: Phone the House of Commons and ask your MP”s office to give you address and phone number where the MP holds his/her surgery, Call to make an appointment.

Write/Fax/Email National Newspapers:

Always address letters to The Editor. Make sure you write a letter that is coherent, factual and makes rational arguments. Ensure there is no duplication of content. Contact:

    • Daily Telegraph, I Canada Square, Canary Wharf, London E 14 5DT. Tel: 0207 538 5000, Fax: 0207 538 6242, Email: [email protected]

    • Financial Times, I Southwark Bridge, London SE1 9HL. Tel: 02078733000, Fax: 0207407,5700, Email: [email protected]

    • The Guardian, 199 Farringdon Road, London EC13 3ER. Tel: 02072782332, Fax: 02077131449, Email: [email protected]

    • The Independent, I Canada Square, Canary Wharf, London E14 5DL. Tel: 02072932000, Fax: 02072932435, Email: [email protected]

    • The Times: I Pennington Street, London E1P 2TX, tel: 0207782500, Fax: 02077825658, Email: [email protected]

Contact National and Local Radio Stations:

Remember to always be well prepared before writing or Calling.

    • BBC Radio, Broadcasting House, Portland Place, London W1A Tel: 02075804468, Call and ask for the “Duty Officer” if a programmer misrepresents Islam or is offensive.

    • BBC Radio 4, the early evening news program “PM” has a letters section. Phone/fax/Email a letter, Tel: 02086249890. Fax: 02086249744, Email: [email protected]

    • BBC Radio 5 Alive, Nicky Campbell has a morning Phone in show. Tel: 0500909693

    • Talk Radio UK, P.O.Box 1089, London W1A IPP. Te: 0500105389 (this is a free phone number) or 02076361089

    • GMR Talk, P.O.Box 951, Oxford Road, Manchester M60 ISD. Tel: 01612282255 to live on air.

Contacting the Television channel if a Programme misrepresents Islam or is Offensive:

Ask to speak to the “Duty Officer” or to the person who handles Complaints.

    • BBC Television, Head of Programme House, London W1A1AA. Tel: 08700100222, Email website

    • ITV, 200 Gray”s Inn Road, London WCIX 8HF Tel: 02088438000

    • Channel 4, 124 Horse ferry Road, London SWIP 2TX Tel: 02073964444

    • Channel 5, 22 Long Acre Road, London WC2E9LY, Tel: 02075505555

Chat Shows on National or Local Television:

If you are invited, prepare yourself with all the relevant facts and arguments for and against your point of view. When on the programme, never get emotional, or raise voice continue talking, even if interrupted, in order to get your point across.

  • “Question Time” on 02088715252

Always keep a copy of these numbers near your telephone and act immediately.

Writing Press Release

Purpose of a press release

  • To present information about your:

    • Organization

    • Activities

    • Events

  • To gain publicity

  • To generate awareness about your organization

Are you disappointed?

Only one in ten releases are published by any newspaper.

The reasons for this are:

  • It may be of general (public) interest (…too specialized) (… only of interest the issuer)

  • It may be poorly written (…story not very clear) (…full of jargon)

  • It is released in a scatter-gum approach (… not accurately formulated) (…not targeted)

A successful press release

– Written on a single page of A4

– Clearly titled Press Release

– Addressed to the News Editor” or News or a named journalist

– Leave 2 inches at the top for the sub-editor to write comment.

Allow 1,5 inches left margin for the editor”s amendments.

The text should be either one and a half or double spaces.

– Put the date at the top, so the editor can see it is current.

Make Clear if there is an embargo period.

– There should be are-catching headline to attract the sub-editor”s attention

How to Write

The text of the press release must contain 5 “W”s.

These are:

  • What?

  • When?

  • Where

  • Who?

  • How?

Intro: Main facts in a short first paragraph,

Sub-editor will always cut from the bottom.

A press release should still be satisfactory even if only the first paragraph is

Paragraph is printed.

Quotes: Attribute to senior or distinguished individuals for more impact and news worthiness.

Brief: Each paragraph should be no more than three sentences.

Ends: The release should finish with “ENDS” to avoid any confusion.

Contact: A contact name or “released by” name, daytime or evening telephone numbers should be included at the foot of the release. 

Report Writing

To begin with ascertain:

  • What this report is for?

  • Is there a deadline to keep?

  • Do you have all the necessary

  • Do you need input from anyone else?

Report Format

If it is not presented in a prescribed form, your format should include the following:


  • Report title / heading

  • Nome of committee it is addressed to

  • Nature of the report



  • Date


A brief statement of objectives and main features


A summary of the process that led to the initiative or event


Projected affects and risks, political and financial to be clearly spelt out


On the basis of the above, what do you recommend


Make your reasons clear for such a recommendation